# Science of Selling

> Sales psychology and the science of selling. Helping experts, founders and creators turn attention into revenue by communicating in the way the decision-making brain actually responds to.

Science of Selling is a sales psychology consultancy run by Joshua, former Head Director of Sales & Marketing for Ben Patrick. The work draws on research from psychology, behavioural economics, and neuroscience — not anecdotes or sales-bro tactics — to help operators close the gap between what they know and how they're perceived.

Three engagement levels: a self-paced learning community (Level 1), direct 1-1 mentorship (Level 2), and full implementation as a fractional CMO (Level 3).

## Core pages

- [Home](https://scienceofselling.co/): Overview of the work, who it's for, and why most experts unintentionally talk their audience out of buying.
- [Services](https://scienceofselling.co/services): The three levels of working together — community learning, guided 1-1 mentorship, and done-for-you implementation.
- [Learn](https://scienceofselling.co/learn): In-depth articles on the psychology of buying decisions, cognitive biases in sales, persuasion, and how people decide.
- [Contact](https://scienceofselling.co/contact): Book a call to identify exactly where your communication is losing people.

## Topics covered

- Sales psychology and buyer decision-making
- Cognitive biases that influence purchasing (anchoring, loss aversion, social proof, scarcity, status quo, endowment effect)
- The science of persuasion — Cialdini's principles applied to selling
- Communication and messaging that aligns with how the brain decides
- Online sales, marketing strategy, and conversion-focused communication
- Funnels, copy, and sales systems built on behavioural science

## Optional

- [Sitemap](https://scienceofselling.co/sitemap.xml)